Driving enterprise-level change through design.
I orchestrate complex brand transformations, managing teams, technology,
and scalable brand systems to transition strategy into market-facing reality.
and scalable brand systems to transition strategy into market-facing reality.
Creative Director & Brand Strategist
Strategic creative leader with 13+ years of experience transforming complex business goals into scalable brand systems. Recently orchestrated a comprehensive, enterprise-wide rebrand for West Monroe, managing agency partnerships, six-figure budgets, and C-suite alignment. Expert in bridging the gap between creative vision and operational reality, building tools and teams that empower organizations to tell consistent, magnetic stories.
core competencies & expertise
visual brand strategy | visual identity marketing + communications | project management | corporate + employer brand | design thinking | bringing brand language to life
technical competencies & creative stack
Project & Design Operations (DesignOps)
Jira, Smartsheet, Workflow Management, Vendor Management, Budget Planning, Resource Allocation
Creative Stack & Execution
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere), Ceros, Canva, Presentation Design, Microsoft Suite (Powerpoint, Excel, Word, Outlook), Figma
Brand Systems & Enablement
Digital Asset Management (DAM), Brand Center Development, Internal Communications, Corporate Training/LMS
West Monroe
visual brand manager
march 2022–present | remote, denver, colorado
Enterprise Rebrand Leadership: Orchestrated the 2024 end-to-end award-winning rebrand of West Monroe (Visual, Verbal, and Strategic). Managed the RFP process to secure and direct a lead agency partner, overseeing the 11-month transformation from initial strategy to global launch.
Executive Stakeholder Management: Acted as the primary bridge between agency partners and the C-Suite, facilitating executive reviews and ensuring total alignment between business strategy and creative execution.
Digital Transformation (Brand Compass): Conceptualized, secured budget for, and directed the build of West Monroe’s first centralized Brand Center. Scaled the platform to 1,800+ active users, housing 500+ assets and 50+ strategy pages to serve as the organization’s “single source of truth.”
Organizational Enablement: Designed and deployed a comprehensive training curriculum (Brand 101, Visual/Verbal Deep Dives) to upskill 1,200+ employees, shifting the internal culture from brand compliance
to brand advocacy.
to brand advocacy.
Operational Governance: Managed cross-functional teams and 10+ external vendors to ensure 100% visual consistency across all market-facing deliverables during the rollout.
West Monroe
senior specialist, visual design
november 2018–march 2022 | chicago, illinois
Design Operations & Workflow: Standardized intake and project management operations for the design team. Implemented Jira and Smartsheet workflows to successfully manage high-volume throughput (500 requests/month) while maintaining strict quality control.
Strategic Creative Execution: Produced high-stakes business development materials, client deliverables, and firm-wide initiative assets. Supported 1,800 employees with market-facing collateral that drove business growth and brand consistency.
Vendor & Budget Management: Owned the external design ecosystem, managing relationships, negotiations, and budget planning for printers, merchandise dealers, and digital asset management platforms.
Internal Education & Mentorship: Developed and facilitated a robust internal training program (10+ annual sessions), coaching employees on visual storytelling, presentation strategy, and brand standards to elevate firm-wide communication quality.
KPMG
associate designer
march 2018–november 2018 | chicago, illinois
High-Visibility Campaign Design: Partnered directly with leadership to execute national-scale marketing campaigns and internal communications, translating complex data into accessible, high-impact visual formats.
Experiential & Event Design: Led environmental and communication design for major corporate events (Partner Dinners, Fundraisers), collaborating with event specialists to deliver immersive brand experiences.
Cross-Functional Project Management: Managed a concurrent workload of 10+ active projects, coordinating with cross-regional teams and subject matter experts to ensure on-time delivery across distributed offices.
Multimedia Direction: Directed video and photo shoots for firm Partners, shaping the creative vision for executive presentations and digital assets.
Hillard Heintze
senior graphic designer
september 2016–march 2018 | chicago, illinois
Lead Designer: Spearheaded design strategy for high-end security and risk management proposals and deliverables, ensuring precision and confidentiality for top-tier clients.
RR DONNELLEY
graphic designer I + II
august 2012–september 2016 | chicago, illinois
Creative Production: progressed rapidly from junior to mid-level designer, mastering pre-press, layout, and high-volume production environments.
University of Dayton
bachelor of fine arts in visual communication design
august 2008–june 2012 | dayton, ohio
major: visual communication design
minors: ceramics and photography
honors: cum laude
activities: student union receptionist, chi omega sorority, panhellenic council
+ New mom to the sweetest Lily
+ Avid crocheter and knitter—dare I say, crafter
+ Home-owner-fixer-upper, on a mission to paint one wall in every room a different color
+ Classic Denver transplant who loves skiing, hiking, camping, biking, and I-70
+ If not 1 pot of coffee deep before 9 AM, find me—something is wrong
