Brand Guidelines: West Monroe
Challenge: Think Big. Transform the way West Monroe uses Brand Guidelines.
With our brand evolving, we needed to update the guidelines—but more importantly, we needed to evolve the way our people utilized brand. Using tools that the company already had available, we were challenged to find a way to socialize these new brand standards as an educational tool to our people and partners.
Role: Creative Director | Lead Designer | Initiative Lead
Collaborators: Corporate Brand Manager | West Monroe Designers | Corporate Communications | West Monroe Internal Technology (ICT)
Impact: An iterative, human-centered approach and experience
Partnering with ICT, we identified and vetted a tool to platform our brand guidelines. Qualities we prioritized included accessibility, version control, collaborative creation, downloadable assets, and integration capabilities. After identifying a tool, we assembled the team and the stakeholders—then activated. We chose groups to test the site, provide input, and repeatedly iterate to ensure maximum user-friendliness. Launching in Q2, we communicated the change to employees, targeting specific groups who partner with external vendors to share the ease of using this new tool and best practices for circulating the guidelines. We held 12+ courses for employees to join and learn about brand updates, as well as an on-demand, 3-minute tutorial. With 2000+ individuals to educate, we push repeated communications to leaders to encourage acclimation. To date, we see over 200+ visitors per month—compared to the 100+ downloads to saw of the PDF version, annually. These statistics amplify our mission to reeducate a firm that once visited guidelines and never revisited. Now, they seek brand.westmonroe.com as the single source of truth and are prepared to see change and evolution.
brand.westmonroe.com
