Challenge: Marry the identities of West Monroe and an annually chosen vineyard to gift our most value clients
Each year, West Monroe works with approximately twenty participating wineries to taste and select a red wine of our liking, purchase barrels, label the bottle with a custom West Monroe decorative label, and gift the wine to our valued clients. The bottle remains that of the chosen wine, but the label and accompanying print materials should represent the spirit of the vineyard chosen while staying true to West Monroe's visual identity.Â
Role: Creative Director | Lead Designer
Collaborators: West Monroe Events Team | Internal Designers (for 2022)
Impact: Foster lasting partnerships—with our best clients and honorable wineries
With label design being a once-in-a-year activity, we take care to research the identity of the vineyard, talk to the producers about what they value most about the wine and the design, and find ways to amplify West Monroe's identity. This discovery phase leads us to creating unique, creative, and professional designs year after year. From winery partner satisfaction to client satisfaction, this gift continues to represent the honor it is to work with such talented partners.
2023 West Monroe Reserve: Creative Direction + Design
2022 West Monroe Reserve: Creative Direction
Designer: Katie Martin
2021 West Monroe Reserve: Design
