Challenge: Highlight and amplify West Monroe's product capabilities with our first-ever attendance at Mind the Product
Mind the Product is a great opportunity for product managers to learn from industry leaders, network with peers, and gain insights into the latest trends in product management. For West Monroe, this was out first attendance at a product conference. While we have years of being known as a consultancy, we wanted to leave Mind the Product having let attendees know that West Monroe has what it takes to be a product-forward partner.
Role: Creative Director | Lead Designer
Collaborators: Corporate Brand Manager | West Monroe Designers | Marketing
Impact: Showing off our product, brand, and design expertise—and targeting the audience
We flexed our visual identity to match the intensity we wanted to bring to Mind the Product. Our color choices were bold, our imagery connected users to technology with a tangible yet futuristic look. We used simple language and told our audience who we were and what we could do for them. And we leaned on targeted ads to give our viewers a cohesive, seamless marketing experience. With 35 transit shelters around San Francisco we shared static, digital ads and amplified our message using mobile ads for retargeting GeoFencing—tens of thousands more viewers than just those present at the conference.
Video Design by Megan Goerth and Katie Martin
Asset design by Madison Mize and Katie Martin
